JAY JEON

BX Designer based in Seoul designing meaningful brand experiences
through spatial design, retail, and exhibitions.

JAY
JEON

Senior BX Designer

Cheil Worldwide

Seoul, Korea

+82 10 9898 3577

jayjeon.com

jay@jayjeon.com

With 14+ years' experience in brand, retail, and exhibition, I am a BX designer based in Seoul. I design meaningful brand experiences—from immersive retail environments to comprehensive brand systems—working at the intersection of strategy and execution.

My approach combines empathetic problem-solving with disruptive innovation. I leverage research, strategy, and hands-on execution to create experiences rooted in art, design, architecture, and emotional intelligence. Whether through spatial design, typography-led branding, or system design, I build cohesive brand narratives that resonate with people.

My goal is to create sustainable brand experiences that drive meaningful impact. I believe great design solves problems, tells stories, and creates lasting connections between people and brands.

Six keywords always keep in mind

BE BOLD.

STAY CURIOUS.

ALWAYS HAVE
POINT OF A VIEW.

MAKE A STAND.

INSPIRE THROUGH
A HIGHER PURPOSE.

TAKE RISKS.

CAREER

Cheil Worldwide
Brand Experience Group

Senior Creative Planner
Seoul, Korea

2021.11
– Present

Hyundai Department Store
Headquarter

Senior Spatial Planner
Seoul, Korea

2020.09
– 2021.10

Hyundai Motor Company
Creative Works

BX Strategist & Designer
Seoul, Korea

2016.01
– 2020.08

Cheil Worldwide
Brand Experience Group

Creative Planner
Seoul, Korea

2013.03
– 2015.12

Azubu AG
Strategy Planning Team

Strategy Planner
Seoul & Berlin

2011.03
– 2012.02

Cheil Worldwide
222 Itaewon-ro
Yongsan-gu
Seoul 04404