JayJeon
Senior Creative Planner

Brand Experience
Cheil Worldwide
jay@jayjeon.com
222 Itaewon-ro
Yongsan-gu
Seoul 04404
+82-10-9898-3577

Why I Create

With 10+ years' experience leading the brand, retail and exhibition, I am a professional empathiser and problem-solver on disruptive innovation.
My ultimate passion is to enhance people's understanding of a problem and then utilise the principles of art, design, architecture and emotion to generate relevant, meaningful and sustainable - be it an experience, an environment or a system.
Having worked both creative agency and in-house creative team for brands, my strengths lie in the ability to deep understanding of brand, working cross-functionally and finally planning the full end-to-end process to strategy, concept design, event planning and/or environments; through research, ideation, strategy, rapid prototyping & marketing.