GENESIS
RETAIL EXPERIENCE
GUIDELINE
introducing concept & Details of
customer experience in genesis showroom
The Genesis Retail Experience Guideline was built on the foundation of the Genesis brand strategy: the vision, mission and strategic framework that build the basis for all brand engagements.
The creative expression describes what drives the Genesis experience and what defines contents, look and feel of this experience.
All brand initiates follows our strategy and creative expression to create a coherent experience for our customers worldwide.
GENESIS
RETAIL EXPERIENCE
GUIDELINE
introducing concept & Details of
customer experience in genesis showroom
The Genesis Retail Experience Guideline was built on the foundation of the Genesis brand strategy: the vision, mission and strategic framework that build the basis for all brand engagements.
The creative expression describes what drives the Genesis experience and what defines contents, look and feel of this experience.
All brand initiates follows our strategy and creative expression to create a coherent experience for our customers worldwide.
A Company that creates prosperity in out life
through constant challenge and innovations.
The Samsung Museum of Technology invites the visitor to explore technology made for mankind. It is a narrative environment which addresses the people personally and takes them on a ‘edutaining’ tour through the evolution of technological innovations. The journey begins with an unique signature wall. Samsung pays tribute to its people and demonstrates appreciation in a very personal and innovative manner. Chapter one invites everyone to experience the era of inventors. The visitor discovers the pioneers individual world and learns how they influenced our lives.
Chapter two abducts the visitor to the era of corporate innovations. Technology for the masses. Samsung invites the visitor to experience their improvements, displayed under one dynamic roof. Chapter three accompanies the people to the future – an open source environment which is open to all and offers personal freedom. Getting back to the lobby each visitor will the addressed personally. They will be invited to be part of the great Samsung signature wall. Appreciation to the people never ends.
Credits of Samsung Innovation Museum
Brand Experience Group, Cheil Worldwide
Design Consultant
MDLab GmbH, Munich, Germany
(In-house Design Agency of Cheil)
Scenography
Atelier Markgraph, Frankfurt, Germany
Construction Design & Contractor
Kesson, Seoul, Korea
Lighting Consultant
P2LED Cube, Seoul, Korea
Exhibition Identity
New Type Imageworks, Seoul, Korea
Historical Records Research
Space Croft, Seoul, Korea
Historical Records Collection
P/P/S, Seoul Korea
Storytelling Consultant
SERI, Seoul, Korea
Lee O-young, Korean Critic and Novelist
Seed of Innovation
Bombaram, Seoul, Korea
Core of Innovation, Semiconductor
Bombaram, Seoul, Korea
Core of Innovation, Display
Sangwha, Seoul, Korea
Core of Innovation, Mobile
Studio Colon, Seoul, Korea
Lobby Moving Display
Sangwha, Seoul, Korea
Product Gallery
Solidworks Associates, Seoul, Korea
System Integration
Sam Media Tek, Seoul, Korea
Outdoor Signage
Midway, Seoul, Korea