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A Company that creates prosperity in out life

through constant challenge and innovations.

The Samsung Museum of Technology invites the visitor to explore technology made for mankind. It is a narrative environment which addresses the people personally and takes them on a ‘edutaining’ tour through the evolution of technological innovations. The journey begins with an unique signature wall. Samsung pays tribute to its people and demonstrates appreciation in a very personal and innovative manner. Chapter one invites everyone to experience the era of inventors. The visitor discovers the pioneers individual world and learns how they influenced our lives.

Chapter two abducts the visitor to the era of corporate innovations. Technology for the masses. Samsung invites the visitor to experience their improvements, displayed under one dynamic roof. Chapter three accompanies the people to the future – an open source environment which is open to all and offers personal freedom. Getting back to the lobby each visitor will the addressed personally. They will be invited to be part of the great Samsung signature wall. Appreciation to the people never ends.


Credits of Samsung Innovation Museum

Brand Experience Group, Cheil Worldwide

Design Consultant

MDLab GmbH, Munich, Germany

(In-house Design Agency of Cheil)


Atelier Markgraph, Frankfurt, Germany

Construction Design & Contractor

Kesson, Seoul, Korea

Lighting Consultant

P2LED Cube, Seoul, Korea

Exhibition Identity

New Type Imageworks, Seoul, Korea

Historical Records Research

Space Croft, Seoul, Korea

Historical Records Collection

P/P/S, Seoul Korea

Storytelling Consultant

SERI, Seoul, Korea

Lee O-young, Korean Critic and Novelist

Seed of Innovation

Bombaram, Seoul, Korea

Core of Innovation, Semiconductor

Bombaram, Seoul, Korea

Core of Innovation, Display

Sangwha, Seoul, Korea

Core of Innovation, Mobile

Studio Colon, Seoul, Korea

Lobby Moving Display

Sangwha, Seoul, Korea

Product Gallery

Solidworks Associates, Seoul, Korea

System Integration

Sam Media Tek, Seoul, Korea

Outdoor Signage

Midway, Seoul, Korea

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