GENESIS
RETAIL EXPERIENCE
GUIDELINE
introducing concept & Details of
customer experience in genesis showroom
The Genesis Retail Experience Guideline was built on the foundation of the Genesis brand strategy: the vision, mission and strategic framework that build the basis for all brand engagements.
The creative expression describes what drives the Genesis experience and what defines contents, look and feel of this experience.
All brand initiates follows our strategy and creative expression to create a coherent experience for our customers worldwide.
GENESIS
RETAIL EXPERIENCE
GUIDELINE
introducing concept & Details of
customer experience in genesis showroom
The Genesis Retail Experience Guideline was built on the foundation of the Genesis brand strategy: the vision, mission and strategic framework that build the basis for all brand engagements.
The creative expression describes what drives the Genesis experience and what defines contents, look and feel of this experience.
All brand initiates follows our strategy and creative expression to create a coherent experience for our customers worldwide.
With 8+ years' experience leading the brand, retail and exhibition, I am a professional empathiser and problem-solver on disruptive innovation.
My ultimate passion is to enhance people's understanding of a problem and then utilise the principles of art, design, architecture and emotion to generate relevant, meaningful and sustainable - be it an experience, an environment or a system.
Having worked both creative agency and in-house creative team for brands, my strengths lie in the ability to deep understanding of brand, working cross-functionally and finally planning the full end-to-end process to strategy, concept design, event planning and/or environments; through research, ideation, strategy, rapid prototyping & marketing.
