GENESIS
RETAIL EXPERIENCE
GUIDELINE
introducing concept & Details of
customer experience in genesis showroom
The Genesis Retail Experience Guideline was built on the foundation of the Genesis brand strategy: the vision, mission and strategic framework that build the basis for all brand engagements.
The creative expression describes what drives the Genesis experience and what defines contents, look and feel of this experience.
All brand initiates follows our strategy and creative expression to create a coherent experience for our customers worldwide.
GENESIS
RETAIL EXPERIENCE
GUIDELINE
introducing concept & Details of
customer experience in genesis showroom
The Genesis Retail Experience Guideline was built on the foundation of the Genesis brand strategy: the vision, mission and strategic framework that build the basis for all brand engagements.
The creative expression describes what drives the Genesis experience and what defines contents, look and feel of this experience.
All brand initiates follows our strategy and creative expression to create a coherent experience for our customers worldwide.
Enhanced experience
with the perfect curve
In 2014, the direction of the design philosophy for Samsung Electronics televisions is to continue to pursuit a simple and attractive aesthetic while adding the most advanced functional features to thereby offer a greater, more expanded viewing experience. The basic purpose of the television is to be watched' but we believe that the television can also become something 'to be experienced.' And our continuing concept, One design, unifies the various components of the television to make it even more convenient to use and reflects Samsung's design philosophy to provide the most immersive and captive viewing experience.
Samsung
IFA2014 Home of the Future
Samsung Electronics / Display Division / CityCube Berlin
