GENESIS
RETAIL EXPERIENCE
GUIDELINE
introducing concept & Details of
customer experience in genesis showroom
The Genesis Retail Experience Guideline was built on the foundation of the Genesis brand strategy: the vision, mission and strategic framework that build the basis for all brand engagements.
The creative expression describes what drives the Genesis experience and what defines contents, look and feel of this experience.
All brand initiates follows our strategy and creative expression to create a coherent experience for our customers worldwide.
GENESIS
RETAIL EXPERIENCE
GUIDELINE
introducing concept & Details of
customer experience in genesis showroom
The Genesis Retail Experience Guideline was built on the foundation of the Genesis brand strategy: the vision, mission and strategic framework that build the basis for all brand engagements.
The creative expression describes what drives the Genesis experience and what defines contents, look and feel of this experience.
All brand initiates follows our strategy and creative expression to create a coherent experience for our customers worldwide.
Chevrolet
Seoul Motorshow 2013
General Motors Korea / Kintex
How does an automotive
company create brand passion
through storytelling?
The GM Chevrolet Motor Show 2013 establishes a relationship between car, consumer and lifestyle. Chevrolet’s aim is to reinforce and inspire brand power over the long-term by including real people, “you”, into a holistic storytelling experience. “Chevyscape” is where the Chevrolet story begins, a place where the stories of everyday heroes, and their adventures are told. It becomes brand playground where visitors discover the cars, the brand and the fact that real people and you are the actual everyday heroes.
