How does an automotive
company create brand passion
The GM Chevrolet Motor Show 2013 establishes a relationship between car, consumer and lifestyle. Chevrolet’s aim is to reinforce and inspire brand power over the long-term by including real people, “you”, into a holistic storytelling experience. “Chevyscape” is where the Chevrolet story begins, a place where the stories of everyday heroes, and their adventures are told. It becomes brand playground where visitors discover the cars, the brand and the fact that real people and you are the actual everyday heroes.