GENESIS
RETAIL EXPERIENCE
GUIDELINE
introducing concept & Details of
customer experience in genesis showroom
The Genesis Retail Experience Guideline was built on the foundation of the Genesis brand strategy: the vision, mission and strategic framework that build the basis for all brand engagements.
The creative expression describes what drives the Genesis experience and what defines contents, look and feel of this experience.
All brand initiates follows our strategy and creative expression to create a coherent experience for our customers worldwide.
GENESIS
RETAIL EXPERIENCE
GUIDELINE
introducing concept & Details of
customer experience in genesis showroom
The Genesis Retail Experience Guideline was built on the foundation of the Genesis brand strategy: the vision, mission and strategic framework that build the basis for all brand engagements.
The creative expression describes what drives the Genesis experience and what defines contents, look and feel of this experience.
All brand initiates follows our strategy and creative expression to create a coherent experience for our customers worldwide.
GENESIS
SHOP-IN-SHOP
RETAIL EXPERIENCE
Taking a modular approach. the Genesis shop-in-shop system is a comprehensive, modular retail showroom design concept. It consists of wall and table elements that strengthen the Genesis brand image. Together, they create memorable customer touch-points within a high-impact sales environment.
Adapting to any environment. The Genesis shop-in-shop can be flexibly integrated into any environment with minimal disruption to current inventory. The system's modular configuration can be adapted to almost any set of room parameters.
Creating the ideal dealership atmosphere. The Genesis shop-in-shop is a holistic concept that also encompasses mood lighting and acoustics. The ultimate goal is to provide a pleasant, inviting atmosphere throughout the customer experience journey.
There is a powerful story behind genesis.
A story of pure design and smooth elegance.
A story of people envisioning and creating a masterpiece. with sensuous materials, high performance, and human passion.
that story unfolds inside the genesis brand space. by translating the concept "Quietly Ionic" into a generous, pure, and dynamic spatial concept, a clean and simple design language emerges - articulated with pure materials and finely crafted details.
Module System
MATERIAL
DETAILS
MODULE COMBINATION TYPES
BRING IT TO REAL WORLD
DAECHI PROTOTYPE
