GENESIS
RETAIL EXPERIENCE
GUIDELINE
introducing concept & Details of
customer experience in genesis showroom
The Genesis Retail Experience Guideline was built on the foundation of the Genesis brand strategy: the vision, mission and strategic framework that build the basis for all brand engagements.
The creative expression describes what drives the Genesis experience and what defines contents, look and feel of this experience.
All brand initiates follows our strategy and creative expression to create a coherent experience for our customers worldwide.
GENESIS
RETAIL EXPERIENCE
GUIDELINE
introducing concept & Details of
customer experience in genesis showroom
The Genesis Retail Experience Guideline was built on the foundation of the Genesis brand strategy: the vision, mission and strategic framework that build the basis for all brand engagements.
The creative expression describes what drives the Genesis experience and what defines contents, look and feel of this experience.
All brand initiates follows our strategy and creative expression to create a coherent experience for our customers worldwide.
What are the true benefits of connected devices across all product categories?
At CES 2016 Samsung shows the IoT is now “in sync with real life”. To strengthen the key message our design focused on six curated lifestyle scenarios at the center of attention. In these framed islands, visitors can see and experience the direct benefits of truly connected devices. The products are no longer necessarily divided by their categories for presentation, but each scenario showed different products interacting with each other to illustrate specific benefits and to paint an overall image of what the Internet of Things really is about and how we can all profit from it.
Samsung
CES2016 In sync with real life
Samsung Electronics / Las Vegas Convention Center
