Samsung d’light is Samsung’s flagship platform showcasing brand vision, integrated brand experience and innovative technologies. The new experience provides a personalized journey of self discovery, using Samsung products and technologies to create an interactive experience. Every experience throughout the journey creates unique content that reflects the character of each visitor. At the end of the journey, the visitor can opt to share their experiences on major social media platforms. The updated programs has catapulted d’light from an exclusively onsite experience into a fully integrated O2O platform.
Discover your possibilities.
Come and meet your future self
through the open ecosystem of Samsung‘s innovation.
General Concept of Mirror
A regular mirror reflects your real-time image.
We can distort this principle and reflect a possible future image.
Altering the mirror
Create an abstract image of our future selves by changing the materiality of the mirror.
Project your passion into future possibilities and be delighted with a surprising result.
By utilizing visitors‘ passions we can give them a glimpse of the future,
empowered by Samsung innovation.
Credits of Samsung Innovation Museum
Brand Experience Group, Cheil Worldwide
MDLab GmbH, Munich, Germany
(In-house Design Agency of Cheil)
Construction Design & Contractor
Solidworks Associates, Seoul, Korea
P2LED Cube, Seoul, Korea
Sam Media Tek, Seoul, Korea
New Type Imageworks, Seoul, Korea
Digital Platform Design & Dev
Design Fever, Seoul, Korea
Experience Tomorrow Experience
Sangwha, Seoul, Korea
Daamdaam Samuso, Seoul, Korea
Sync / Share / Imagination Experience
Media Flow, Seoul, Korea
Emotion / Sense Expereince
Binary Works, Seoul, Korea
Clicked, Seoul, Korea
Shape Tomorrow / B2B Experience
Bombaram, Seoul, Korea